Blogs have evolved from simple online magazines to a popular way for viewers to find general or product-based information, search for the best recipes, and interact with others. According to the Blog Tyrant report, about 40% of bloggers reported higher views and engagement when they submitted ebooks and guides while 39% reported strong results when they included original research.

Whether you're blogging as a fun way to record your activities or a full-time job, you're not alone. As of 2020, out of the more than 1.7 million websites on the Internet, it has more than 600 million blogs. The number of active bloggers is set to grow from 28.3 million in 2018 to 31.7 million in 2020.